I designed the UI/UX for an Endless Reward Track, an infinite progression feature where players continuously claim rewards and automatically unlock new ones as the chain moves forward. Each reward tile has a distinct state — available, locked, or completed. After a reward is claimed, its tile briefly enters a Completed state, disappears, and the entire track shifts to reveal the next reward in the sequence.
A key purpose of the feature was to boost ad-based monetization by tying “Free” reward claims to optional ad views. I structured the layout and interaction flow so that ad-driven actions feel intuitive, repeatable, and smoothly integrated into the progression loop, encouraging players to stay engaged longer.
My work included creating the reward card states, designing the full interaction flow, adding micro-animations for transitions, implementing countdown indicators, and assembling the entire UI in Unity for programmer integration. The final design delivers a seamless, endlessly repeatable cycle of claiming rewards, watching ads, and progressing through the track.